Product
Overview:
Websphere commerce provides a powerful customer interaction
platform for cross-channel commerce. It’s a single, unified platform that
offers the ability to do business directly with consumers (B2C), directly with
business (B2B), and indirectly through channel partners. It provides easy tools
for business users to centrally manage a business. Business users can create
and manage marketing campaigns, promotions, catalog and merchandising across
all sales channels.
Portfolio:
o Express Websphere Commerce:
§ Express is an easily installed and affordable customer interaction
platform that is designed to jump-start your online presence.
o Professional:
§ Professional provides a powerful customer
interaction platform to help mid-size companies offer personalized,
cross-channel shopping.
o Enterprise:
§ Enterprise provides a sophisticated platform for
high-volume B2C and B2B business models and multiple sites.
Feature and benefits of different portfolios:
